Everybody’s in the TV Guide Business @Zats Not Funny!

11/29/11 by Mari Silbey |  Everyone wants in on the EPG business. That’s one of the conclusions I took away from the SCTE Cable Tec-Expo event earlier this month. Even as CE manufacturers are pumping up the volume on connected devices with their own video interfaces, vendors in the cable TV world are pushing a range of solutions that tie the electronic program guide into larger content management systems for pay-TV operators. I talked about Rovi’s TotalGuide EPG a couple weeks back, and there’s Arris’ Moxi guide, but those two are far from the only players in this game. Here’s a sample of three other companies touting their own guide solutions.

Clearleap

Clearleap is perhaps better known in the world of Internet delivery than it is in the cable industry, but the company is rapidly carving out a niche among MSOs. Speaking with CTO John Carlucci at the SCTE event, I learned that Clearleap has a hosted, white-label guide on the market, and that it offers media services to help operators manage, encode and deliver video to connected devices. Clearleap’s solutions are strictly IP-based, but they’re already being used by Verizon for its VOD platform, and Carlucci says the company’s in trials with “four of the top five” operators for its media services. As for the guide specifically, Clearleap’s solution could be a compelling one for tier-2 and tier-3 operators. The service runs on a pay-as-you-go model, and Clearleap is rapidly adding advanced features. The company recently integrated with Great Lakes Data Systems (GLDS) to add options for a-la-carte transactions that are tied back to a subscriber’s monthly cable bill. (Think additional IP content purchases on top of the monthly subscription) Carlucci says social features are on the way. Orbitel, a small cableco out of Arizona, launched the Clearleap/GLDS solution in October to create a branded VOD experience on subscriber Roku boxes.

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