From smartphones to smart television to regular televisions and computers, there’s no shortage of technology that consumers can use to catch up with their favorite television shows.
Understanding the importance of figuring out which devices are used and how, Vubiquity—a provider of multiplatform video services—launched a survey late last year in attempt to find trends associated with viewing habits amongst different segments of the population. The survey was conducted among 1,600 people of both genders between the ages of 13 and 64.Let’s take a look at some of the more interesting tidbits from the survey:
- When it comes to the frequency of watching content, the standard television still finishes at the top of the pack. According to the survey, viewers watch television the most, with 47 percent indicating they watch it every day, 26 percent indicating they watch it a few times a week and 10 percent indicating they watch it once a week. When it comes to watching content daily, the computer is the next popular device (19 percent) followed by the tablet (12 percent) and the smartphone (11 percent).
- The study found that 56 percent of consumers pay for an over-the-top (OTT) service, whether that’s Netflix, Amazon Prime, Hulu Plus or something else. Cord-cutting doesn’t appear to be a serious trend though, as 89 percent of those surveyed still pay for traditional television services.
- While the awareness surrounding TV Everywhere has increased, consumers are not in a hurry to jump through all of the hoops required to take advantage of the service. According to the research, 62 percent of customers are aware that TV Everywhere exists while only 31 percent of them have actually activated their accounts to enable that functionality.
While we’re shifting to a mobile-centric world where customers want the ability to consume content on whatever screens they prefer, at the end of the day, it appears as though nothing beats sitting on your couch at home.