Over the past few years, cable operators have been struggling to figure out what to make of the over-the-top (OTT) video trend. Questions abound: Is OTT content a viable substitute for traditional, tiered—or grouped—channel packages? Can the two models operate side by side?
Opinions on OTT content will vary greatly amongst different cable operators. In light of the widespread confusion surrounding OTT content, however, the general consensus over the past few years has been that it most likely would never replace tiered content. OTT was always thought to be a supplementary service incapable of challenging the likes of lineups featuring ESPN, HBO, AMC, FOX and other heavyweights. More