Garrick here…. Summer has been anything but slow for the TV Everywhere (TVE) space, especially with analysts predicting that one in three U.S. households that subscribe to telco TV will access multi-screen or TVE services by the end of 2013. While today’s viewers can access video from any number of sources—from YouTube to Netflix—TVE is all about delivering top-notch, quality content. But despite its growth, operators are still facing some challenges. More
Hey, it’s Garrick… While some have doubted the promise of TV Everywhere—and have warned operators about rise in cord-cutting—data shows that TV Everywhere is poised for unprecedented growth and will soon become a complement to regular television viewing, as opposed to a replacement. In fact, nearly one-third of U.S. telco TV households are predicted to access multi-screen services by the end of 2013. More
Garrick here… Today, it’s not uncommon for consumers to enjoy their favorite shows while riding the subway, taking their lunch break or waiting for a flight. With more than 10 billion mobile-connected devices expected to hit the market in 2017 and an estimated 650 million Internet-connected televisions slated to hit the same time, TV Everywhere has taken the television market by storm.
TV Everywhere– the verification system that allows operators to authenticate consumers who want to watch content on their mobile devices –has revolutionized the way consumers watch and interact with their favorite programs. More
Hey everyone, it’s Garrick. Did you know that field service companies that deploy a high-performance mobile workforce management platform experience a 93 percent customer retention rate, a 74 percent level of workforce utilization and average increases in service revenue?
With every customer having an impact on your bottom line, now is the time to ask yourself what is standing in the way of you and a mobile workforce management solution. More
Global IPTV household penetration grew by 15 million homes in the first half of 2013, delivering Internet-connected television viewing to more than 80 million households, according to data from IHS. The same IPTV Market Monitor report predicts that IPTV revenues will approach $24.7 billion this year, up by more than 20 percent over last year’s numbers. The number of homes paying for IPTV services is predicted to grow by almost 100 million between now and the end of 2018. More
Use Your Statement as a Customer Retention Tool: Current economic pressures and increasing competition in the broadband industry have created the perfect storm for increased churn. In this climate, providers are looking for ways to differentiate themselves and to help develop a “stickier” relationship with their customers.
Transpromotional Marketing… more than a Buzzword. The continuous flow and multiple deliveries of transactional, regulatory and marketing messages to your customers can put a strain on your budget and possibly your customer satisfaction levels. Using monthly statements to deliver important notices about their accounts, changes in their services, new product releases and improvements lets you brings multiple departments into a single communication channel.
Garrick here… I added Google TV at home late last year and must admit that it’s a game-changer. I’ve been watching a lot of NetFlix content – much more than my cable delivered content. Question for traditional video operators is, what happens if your customers decide there’s more value in content delivered through OTT providers than from your traditional content channels? I think the key here is to find a way to integrate OTT services into your converged services platform. You’ll not only give your customer additional content but, if you package it correctly, you’ll make your offering more sticky.