TV can’t hold back the tide of over-the-top (OTT) services, but it still offers compelling reasons for viewers to tune in.
The “still” from that statement may be misleading, however, considering that traditional TV is actually reigning king. In 2017, 201.8 million U.S. adults are expected to watch traditional TV, while 175.4 million will watch digital video, according to eMarketer research.
So, why is this leader considered an underdog by industry watchers? More