Has the Second Screen Become Second Nature?

This may come as a surprise, but research proves that we spend more time on our smartphones than with our significant others. In fact, a new study reveals that the average smartphone user spends around two hours a day using his or her mobile device; this is in stark contrast to the mere 97 minutes on average that we spend with our supposed other halves on a given day.While some may debate the validity of this claim, what can’t be disputed is the increasing popularity of the second screen – or the idea of using a “companion device” such as a tablet or smartphone while watching TV to connect and interact with others about what you’re watching.

A recent report from Business Insider states that second screen usage is skyrocketing. In fact, 85 percent of smartphones users reported participating in second screen-linked behavior at least once month; over 60 percent admitted to this activity on a weekly basis; and 39 percent expressed that they use their second screen daily.

Moreover, 80 percent of 18-24 year-olds reported using their phones while watching TV, while 60 percent of Americans with an annual income over $50,000 use their phones while watching TV, according to BI.

While some have doubted the power and popularity of TV Everywhere (TVE), the rise of second screen only solidifies the fact that viewers want live streaming TVE capabilities as an added value. Despite the rise in cord-cutters, viewers still prefer live, pay-TV services with the added option of TVE services.

See how GLDS can help you authorize TVE services. Click here for more information.