Almost every industry today has tapped into cloud computing. In fact, more than half of businesses in the United States use cloud computing and recent research predicts that the market is set to reach $20 billion by the end of 2016. However, there’s one industry lagging behind in adopting cloud-based technology – the television industry.

According to a new study from Nativ, a media management and software tools provider, many media production and distribution companies are struggling to adopt cloud-based technologies to reduce their workflow issues, despite the fact that new advances in cloud computing are transforming the way these companies manage, repurpose and deliver content.

While cloud computing technology is certainly beginning to meet the challenges the television industry faces, it’s not yet perfect, according to Nativ’s report titled, “Workflow and Collaboration: Working Smarter, Cheaper and Faster.”

“Many industries already benefit from cloud-based computing, but not so much TV and film,” the report stated. “These industries are perhaps furthest behind in capitalizing on cloud, and there is good reason for this. The reality is that today this opportunity is hindered by a number of significant factors that need to be overcome.”

However, there is one sector of the television industry embracing the cloud – billing. In fact, a recent report states that the cloud billing market will grow from a $2.4 billion business in 2012 to nearly $9.6 billion in 2018 at a compound annual growth rate (CAGR) of almost 32 percent. While others see cloud-based billing as something new, GLDS has been offering it for close to a decade, and almost a third of all GLDS customers access WinCable via the cloud.

Click here to learn more about moving your billing to the cloud.