The global IPTV market is on the brink of massive growth.

By the end of 2020, there will be more than 191 million homes paying for IPTV, more than double the 90 million homes that were paying for the service by the end of 2013, according to a recent study by Digital TV Research. More than 11 percent of households around the world will be paying for IPTV, an increase from the 5.9 percent of them that paid for the service by the end of last year.Perhaps most interesting, of the 101 million subscribers projected to be added to the IPTV customer base over the next six years, 68 percent of them will come from the Asia/Pacific (APAC) region. By 2020, that area of the world will account for 61 percent of all IPTV customers. The region occupied 38 percent of the entire market in 2010.

Other key findings of the study include:

• Despite the fact that Western Europe’s IPTV subscriber base will have doubled over the course of the decade, by 2020, its market share will have fallen to 14 percent from the 33 percent it held in 2010.
• By 2020, the global IPTV market will generate $26.2 billion in revenue, up from the $16 billion it brought in last year and the $8.3 billion it hauled in during 2010.
• Strong growth is expected in many APAC countries. For example, China, which already boasts the most IPTV subscribers (33 million), is expected to account for 77 million subscribers (40 percent of the APAC market) by the end of 2020. Additionally the number of IPTV subscribers in India is projected to balloon from 318,000 at the end of 2013 to 7.1 million by the end of 2020.

Regardless of this impressive growth, the U.S. market will still bring in the most revenue, though its slice of the pie is decreasing. In 2010, the country accounted for 46 percent of the total revenue generated in the market. It is projected to account for just 34 percent of that revenue in 2020.