Is It Time for Prepaid Television?

After a long day of work, sometimes all you want to do is head home and relax in front of the television for the rest of the night. But for many Americans, it can be hard to set aside enough cash to pay the cable bill each month—particularly in today’s difficult economic climate.Because of this, it might be time for more cable providers to start offering their customers prepaid billing options. In doing so, they ensure their customers are able to watch television without having to worry whether they’ll be able to scrape together enough money to pay for the service they’ve already consumed.

Last year, Comcast began offering a prepaid service. Customers could choose to pay $15 for a week of service or $45 for a month’s worth of service. At the very least, this kind of service gives customers more options, allowing them to choose the billing method they’re most comfortable with.

As a society, we’ve fully embraced prepaid mobile phones. Believe it or not, more than 42 million Americans used prepaid mobile services in 2013. That’s a sizeable bump from the 19 million that used them five years prior. So why shouldn’t our collective attitude shift to begin embracing prepaid television services?

When you recognize that one of your customers seems to always have difficulty paying for his or her services, for example, you might consider recommending moving that customer to prepaid billing. That way, customers don’t have to worry about past-due bills piling up. Instead, they can pay for television when they have the money to do so.

If there’s no money in the bucket, so to speak, the customer won’t get the service. It’s a simple as that.

Rather than trying to track down delinquent customers, or having them stress over whether they can afford a bill they owe, it might be time to adopt a new philosophy when it comes to how customers pay for cable. It’s a win-win for all involved.