These days, thanks to the evolution of technology, customers have grown to expect an increasingly customized experience whenever they open their wallets.

For decades, if customers wanted cable, their choice was simple: They’d simply select the services they wanted and pay for them at the end of each month after receiving the appropriate bill.

But for whatever reason—one that’s specific to every unique situation—many Americans have a hard time paying their bills on time each month. For example, did you know about 34 million Americans are typically late in making credit card payments? In the world of cable television, this lack of payment typically results in consumers getting their services disconnected as operators lose customers.

But it doesn’t have to be that way anymore. Thanks to prepaid billing, operators are able to offer their customers a new way to enjoy cable services. And they’ll spare themselves the trouble of having to deal with delinquent accounts. With that in mind, let’s take a look at three reasons as to why you should consider prepaid billing:

• It gives customers more choices. Today’s customers expect their world to be catered to them. Prepaid billing allows subscribers to choose whether they want to pay for their cable services up front or at the end of the month. Customers can choose which method makes the most sense for their financial situation.

 

• It’s something customers want. In the spring of 2008, 19.17 million customers used a prepaid calling service in America. In the spring of 2013, that number rose to 42.43 million. These numbers indicate the sheer volume of customers who are interested in prepaid services. If they’ll pay in advance for their phone, why wouldn’t they want to pay in advance for their cable? That way, they don’t worry about having to get slammed with late payment fees.

 

• You won’t have to deal with as much uncollected revenue. It can be difficult for cable operators to collect the funds due to them from delinquent accounts. With prepaid billing, these concerns are completely alleviated as customers pay before they receive services.

Curious to hear more about the benefits of prepaid billing? Click here!