Meet the New Cable Subscriber, Same as the Old Cable Subscriber
Right now there is a lot of hot air circulating across the Web about how television consumers are unhappy with the service that their cable companies are offering.
In truth, however, customers appear to be just as happy as they have ever been.
According to the latest J.D. Power Residential Television Service Provider Satisfaction Study, as a matter of fact, in 2014, satisfaction with cable company performance and reliability improved to 743 on a 1,000 point scale. This is an increase of 17 points from 2013.
So don’t buy into the hype about the cord-cutting “revolution” that is taking place. The fact is that, as a cable provider, you are doing a great job by offering steady, consistent programming and reliable access to your customers.
You can, however, make your cable service even better. One easy way to accomplish this is to make your content available for streaming online. In doing so, your content will become more accessible, allowing viewers to tune in over a variety of different devices—from tablets to smartphones to laptops.
It’s important to realize that by doing this, you won’t be changing the fundamental nature of your cable television service. You will simply expand your portfolio of offerings to cater to a more diverse group of viewers.
Here at Great Lakes Data Systems, we believe the future is bright for the cable television industry. Consumers are just as invested in television as they ever have been. Still, it’s important to remain innovative as well as mindful of the demands of your subscriber base.
Click here to learn how we can help you embrace a customer-centric TV Everywhere solution in your enterprise.