How would you like to generate more revenue through the voice service your company offers its customers?

One way you can do this is to look beyond the basic VoIP services your business is offering, and into a wireless calling solution.

But wait, you say, I’m not a mobile provider, I’m a broadband provider! How is this possible?

The truth is that you don’t have to be a mobile provider and own or even lease mobile calling towers to offer mobile calling services. All you have to do is create a mobile calling application, which will allow your customers to send and receive calls over your business’s existing broadband network infrastructure.

Why should you offer mobile calling services? Consider this: 33 percent of onsite employees work away from their desks over the course of a typical business day. They work in conference rooms, in lunch rooms, in atriums and at other employees’ workstations. In short, they’re not always in front of their desk phones. At the same time, however, employees still need to make phone calls while they are away from their desks. And when they need to make calls from different parts of the office, they more often than not use the services of third party mobile providers.

By offering a mobile calling application, however, which will allow customers to engage in voice traffic over a WiFi connection—similarly to Skype or Google Voice—you can keep customers on your network and profit off of the voice traffic that they generate while doing so.

Now, we’re not advocating that you should abandon your current VoIP offering in favor of a mobile calling application, as it’s not meant to be a substitute. A custom mobile calling application is simply another tool that you can use to add extra value to your current broadband package, while at the same time generating more revenue on a daily basis. Your customers will benefit from cost savings, added convenience and increased productivity as a result.

One company that is successfully offering a high-quality calling solution is Vonage. Vonage offers its customers a mobile application that integrates with its business phone service, allowing customers to make business calls from their desk phone number from any location. The result is that customers receive added freedom and flexibility. Imagine, for instance, being able to make calls from a business number from any place—from the home office to the golf course. This is possible when using the Vonage’s application.

As you can see, the benefits of offering a mobile calling application are numerous, as it will make your services more flexible while at the same time helping you generate more money. It can provide the edge that you need to gain a leg up in the competitive mobile industry.