OTT Services can mean new revenue for smaller operators

Garrick here…  I added Google TV at home late last year and must admit that it’s a game-changer. I’ve been watching a lot of NetFlix content – much more than my cable delivered content. Question for traditional video operators is, what happens if your customers decide there’s more value in content delivered through OTT providers than from your traditional content channels? I think the key here is to find a way to integrate OTT services into your converged services platform. You’ll not only give your customer additional content but, if you package it correctly, you’ll make your offering more sticky.