Privacy Policy
Effective Date: October 7, 2026
Last Updated: October 7, 2026
Great Lakes Data Systems, Inc. (“GLDS,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit GLDS websites, communicate with us, request information or a demonstration, use website chat, register for an event or other offering, or otherwise interact with GLDS in connection with our website and marketing activities.
This Privacy Policy applies to personal information collected by GLDS for its own business purposes. It does not generally apply to personal information that GLDS processes on behalf of broadband service providers and other GLDS customers through BroadHub®, HubTalk™, MyBroadbandMarket, MyBroadbandAccount, BroadHub Sales, BroadHub Tech, or other GLDS products and services. See Customer and Subscriber Data below.
Information We Collect
Depending on how you interact with GLDS, we may collect the following categories of personal information.
Information You Provide to Us
You may provide information to us when you:
This information may include:
GLDS does not currently accept payment card information through its website. Products ordered through the website are billed through the customer’s GLDS account.
Information Collected Automatically
When you visit our website, GLDS and service providers acting on our behalf may automatically collect certain information about your device and use of the website, including:
We may collect this information using cookies, pixels, scripts, tags, and similar technologies.
Information From Third-Party Sources
GLDS may receive business and professional information from third-party business information providers, publicly available sources, business partners, and other sources.
For example, GLDS uses ZoomInfo and may use information available through ZoomInfo to identify businesses and business professionals who may have an interest in GLDS products or services, verify or supplement business contact information, and support our sales and marketing activities.
Information obtained from these sources may include a person’s name, employer, job title, business contact information, professional role, and related business information.
How We Use Personal Information
GLDS may use personal information to:
We do not use personal information collected through the GLDS website to make decisions that produce legal or similarly significant effects solely through automated processing.
Website Analytics, CRM, and Other Technologies
GLDS uses third-party platforms and services to operate, understand, and improve its website and business activities.
Google Analytics
We use Google Analytics to understand website traffic and how visitors interact with our website. Google Analytics may collect device, browser, IP-address-derived, and website usage information through cookies or similar technologies.
Where required by applicable law, Google Analytics and other non-essential analytics technologies will not be activated until you provide the required consent.
HubSpot
We use HubSpot for customer relationship management, marketing, website forms, and website chat.
When you submit a form, request a demonstration, interact with our website, or use website chat, information about your interaction may be transmitted to and maintained in HubSpot.
HubSpot may also use cookies and similar technologies to help GLDS understand website interactions and manage communications with customers and prospective customers.
ZoomInfo
We use ZoomInfo for business information, sales intelligence, and business contact enrichment. Information received from ZoomInfo may be combined with information already maintained by GLDS to help us identify and communicate with organizations and business professionals who may have an interest in GLDS products and services.
Cookies and Similar Technologies
Our website uses cookies and similar technologies for purposes that may include:
Strictly Necessary Cookies: These support basic website operation, security, user preferences, and functions requested by the visitor.
Functional Cookies: These support enhanced website functionality, including features such as website chat.
Analytics Cookies: These help us understand website traffic, usage patterns, visitor interactions, and website performance.
Marketing and CRM Technologies: These may help us understand interactions with GLDS communications, forms, and website content and support our business-to-business marketing activities.
Where required by applicable law, we obtain consent before placing or accessing non-essential cookies or similar technologies.
You can use the Cookie Settings control available on our website to accept, reject, or modify your preferences for non-essential cookies. You can change your choices at any time.
Your browser may also allow you to block or delete cookies. Blocking certain cookies may affect the operation or functionality of some portions of the website.
How We Disclose Personal Information
GLDS may disclose personal information when reasonably necessary for the purposes described in this Privacy Policy.
Recipients may include:
GLDS does not sell personal information for monetary consideration.
We require service providers handling personal information on our behalf to use information for appropriate purposes and to provide protections consistent with their role and applicable law.
Customer and Subscriber Data
GLDS provides business support, operational support, customer management, billing, provisioning, customer self-care, field service, customer communications, artificial intelligence, and related software and services to broadband service providers and other customers.
As part of providing those services, GLDS may process information concerning our customers’ subscribers, employees, contractors, and other users.
In these circumstances, the GLDS customer generally determines the purposes for which the information is processed, and GLDS processes the information on the customer’s behalf and in accordance with our contractual obligations.
If you are a subscriber or customer of a broadband provider that uses GLDS software and have a question or request concerning information maintained by that provider, you should generally contact your broadband provider directly. GLDS will assist its customers with privacy requests as required by applicable law and our contractual obligations.
This Website Privacy Policy is not intended to replace the privacy notice of the broadband provider or other organization with which you have a direct relationship.
Legal Bases for Processing Information in the European Economic Area and United Kingdom
Where the General Data Protection Regulation (“GDPR”), UK GDPR, or similar law applies, GLDS processes personal information under one or more lawful bases, depending on the circumstances.
These may include:
Consent: For example, where consent is required for non-essential cookies, analytics technologies, or certain marketing communications.
Legitimate Interests: We may process information when reasonably necessary for legitimate business purposes, including managing business relationships, responding to inquiries, conducting appropriate business-to-business sales and marketing, improving our website and services, maintaining security, and administering our business, provided those interests are not overridden by the individual’s rights and interests.
Contract: We may process information when necessary to enter into or perform a contract or take requested steps relating to a contract.
Legal Obligations: We may process information when necessary to comply with applicable legal or regulatory requirements.
Where processing is based on consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing that occurred before consent was withdrawn.
International Data Transfers
GLDS is based in the United States, and information collected through our website may be processed or stored in the United States or other countries in which GLDS or its service providers operate.
Privacy and data protection laws in those countries may differ from the laws in your country.
Where applicable law requires protections for international transfers of personal information, GLDS uses appropriate contractual, organizational, or other lawful safeguards for those transfers.
Data Retention
GLDS retains personal information for as long as reasonably necessary for the purposes for which it was collected, including maintaining business relationships, responding to inquiries, administering customer and prospective customer records, fulfilling contractual obligations, complying with legal and accounting requirements, resolving disputes, and protecting GLDS’s legal interests.
The appropriate retention period depends on factors including:
When information is no longer reasonably required, GLDS may delete, anonymize, or otherwise dispose of it in accordance with its data management practices and applicable law.
Data Security
GLDS uses reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, loss, or misuse.
No website, electronic transmission, or information storage system can be guaranteed to be completely secure. Accordingly, we cannot guarantee the absolute security of information transmitted to or maintained by GLDS.
Your Privacy Rights and Choices
Depending on where you reside and applicable law, you may have rights concerning your personal information, which may include the right to:
You may unsubscribe from GLDS marketing email communications by using the unsubscribe mechanism included in the communication.
To submit another privacy request, contact communications@glds.com.
We may need to verify your identity before completing a request. Certain rights are subject to exceptions and limitations under applicable law.
Residents of the European Economic Area and United Kingdom also have the right to lodge a complaint with the data protection or supervisory authority responsible for data protection in their country or region.
California Privacy and Online Tracking Disclosures
GLDS’s website collects personal information as described in this Privacy Policy.
Third parties, including analytics, CRM, and technology providers described in this Policy, may collect information about your activities on the GLDS website through cookies, scripts, pixels, or similar technologies.
Some web browsers transmit a “Do Not Track” or “DNT” signal. Because there is not a universally accepted standard governing how websites should interpret traditional DNT signals, the GLDS website does not currently respond to browser DNT signals.
Instead, where applicable, you can control non-essential cookies and similar technologies through the Cookie Settings control on our website.
GLDS does not sell personal information for monetary consideration.
Children’s Privacy
The GLDS website and GLDS products and services are intended for businesses and business professionals and are not directed to children.
GLDS does not knowingly collect personal information through its website from children under the age of 16. If we learn that we have collected personal information from a child in circumstances requiring deletion, we will take reasonable steps to delete that information.
Third-Party Websites
Our website may contain links to websites or online services operated by third parties. GLDS does not control the privacy, security, or information practices of those third parties.
We encourage you to review the privacy notices of third-party websites before providing personal information to them.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our business, technology, legal requirements, or privacy practices.
When we make changes, we will update the “Last Updated” date at the top of this Policy. If changes are material, we may provide additional notice when appropriate or required by law.
We encourage you to review this Privacy Policy periodically.
Contact Us
Questions about this Privacy Policy, GLDS privacy practices, or requests concerning your personal information may be directed to:
Great Lakes Data Systems, Inc. (GLDS)
5954 Priestly Drive
Carlsbad, California 92008
United States
Email: communications@glds.com
Telephone: 760-602-1900
