When Price Becomes the Reason to Leave
Why Simpler Pricing and Smarter Promotions Matter New research suggests that pricing frustrations are driving broadband subscribers to consider alternatives. But keeping customers isn’t necessarily about offering more discounts. It’s about offering the right products, clear pricing, and meaningful promotions without making subscribers jump through hoops. Broadband providers have invested billions in building faster, more […]
The Market Will Not Wait
Why broadband providers can improve operationally and still lose competitive ground Bill Wallet, Founder and CEO, Adoptex, LLC | October 2026 | Public Edition This paper presents the market problem, its management implications, and why Adoptex created the Broadband Competitive Positioning System. Are the improvements your company is making strengthening the reasons customers choose, trust, […]
Forked Deer Electric Cooperative and GLDS Extend Partnership with New Five-Year Agreement
Continued collaboration reflects a shared focus on dependable technology, strong relationships, and the future of broadband. CARLSBAD, Calif., November 4, 2026 – GLDS, a leading provider of billing and customer management solutions for broadband service providers, is pleased to announce a new five-year agreement with Forked Deer Electric Cooperative, marking another chapter in the organizations’ […]
GLDS Introduces HubTalk™: AI-Powered Customer Support Built for Broadband
More than a chatbot, HubTalk combines conversational AI with BroadHub® to deliver intelligent, actionable customer service around the clock. CARLSBAD, Calif., October 28, 2026 – GLDS, a leading provider of broadband management software, today announced the introduction of HubTalk™, an AI-enabled customer engagement solution designed specifically for broadband service providers. Unlike conventional AI chatbots that […]
Calix One Does It All. GLDS Does It All for Calix.
One Platform, Every Part of the Subscriber Experience Calix One brings Calix’s full portfolio together on a single, unified platform: access and subscriber appliances, cloud software, AI agents, and managed services. Marketing works from real network insight. Support sees the home network as the subscriber does. Operations sees ONT health before a truck rolls. AI […]
Fort Collins Connexion Extends Long-Term Relationship with GLDS to Support Continued Fiber Broadband Growth
CARLSBAD, Calif. – [Aug 10, 2026] – GLDS, a leading provider of customer management, billing and service delivery solutions for broadband providers, today announced that Fort Collins Connexion, the City of Fort Collins’ community-owned fiber broadband utility, has renewed its long-term partnership with GLDS to support the next phase of its continued growth and service […]
The 10K Inflection Point: When Broadband Operations Start to Break
Most broadband providers do not feel operational pain immediately. At early scale, the business can often work around system limitations. Staff know the customers. Processes are familiar. Manual steps are manageable. Exceptions can be handled by experienced employees. Disconnected systems may be inconvenient, but they do not yet feel dangerous. Then the business grows. Subscriber […]
Why Broadband Software Demos Don’t Tell the Whole Story
Broadband software demos are useful. They show the interface, navigation, terminology, workflow design, reporting concepts, automation examples, and user experience. A good demo helps an ISP imagine how the platform might work inside the business. But demos have a major limitation: they happen in controlled environments. Real broadband operations do not. A demo can show […]
Why Workflow Flexibility Alone Is Not Enough for Broadband Operations
Flexibility is attractive. Broadband providers want systems that adapt to the way they operate. They want configurable workflows, automation tools, APIs, webhooks, low-code builders, and the ability to shape processes around their business. Those capabilities matter. But flexibility alone is not the same as operational maturity. In fact, too much poorly governed flexibility can create […]
Adtran and GLDS expand partnership to deliver billing-driven, zero-touch automation for subscriber lifecycle management
21 April 2026: News summary: Adtran today announced a new phase in its long-standing partnership with GLDS, delivering billing-driven, zero-touch automation for subscriber lifecycle management. As broadband and managed Wi-Fi services scale, manual hand-offs between billing, OSS and in-home networking systems are no longer sustainable. By enabling GLDS BroadHub® to orchestrate subscriber creation, service activation and […]