Thanks to the evolution of networks and the rise of streaming media, many cable customers are now able to consume content on their mobile devices—so long as they have a reliable and fast Internet connection. This functionality, known as TV Everywhere, is becoming widespread. In fact, according to a report from Adobe, viewership of the services increased 246 percent from last year to now. As the infrastructure necessary to power the TV Everywhere ecosystem continues to improve, networks are finding even more uses for the technology. More
Yearly Archives: 2014
The rise of over-the-top (OTT) content has been well-documented, and today, services like Netflix, Hulu Plus and Crackle have become household names. And now there’s even more evidence of the technology’s popularity.
According to a new study from Parks Associates, 37 percent of U.S. households that have broadband connections regularly use transactional OTT services, like Amazon Instant Video. In fact, as many as two out of three Amazon Prime Instant Video subscribers also rent or buy titles through the service, and the research indicates these customers will be spending more money in the future. More
As we explored in Part 1, from a general perspective, the price of cable services is outpacing inflation[j1]. As a result, customers are looking for more affordable solutions to meet their entertainment needs. And many of them are turning toward over-the-top (OTT) content, such as from Netflix, Amazon Prime and Hulu Plus. In doing so, they simply need an Internet connection to enjoy the programming offered. More
Proponents of the free market purport that supply and demand set prices that are fairest for the consumers. After all, if three people try to sell you the same apple, there’s a good chance that they’ll each try to undersell one another to get your business.
In other words, in a market that’s truly free, customers will get the goods they want at the lowest prices that make sense for sellers. More
It seems as though Roku owners might not have to explain what that little black box that sits on top of their Blu-ray player is anymore.
Last month, Roku—a company that makes the eponymously named over-the-top (OTT) box that allows users to stream content on their televisions via the Internet—announced that it has sold 10 million devices in the United States. More
These days, customers have grown to expect that they’ll be able to connect to the Internet no matter where they happen to be.
For the time being, that wish is not yet completely a reality. But we’re almost there: Just as today’s kids probably have a hard time imagining a world without the Internet, the younger generations of the future will likely one day be shocked to learn there was once a world in which you couldn’t constantly access the Internet from any location. More
While there has certainly not been a shortage of news speaking to the virtues of over-the-top (OTT) content, the fact remains that such services are still relatively new and, as such, will undoubtedly experience growing pains.
As more time passes, we can expect that these kinks will be ironed out. But before this happens, it seems likely that the true promise of OTT won’t be realized as many customers hesitate to cut their cords or complement their existing television services due to perceived inadequacies of such services. More
As the infrastructure that powers the delivery of over-the-top (OTT) content—namely, the Internet and all its connected pipes—becomes more advanced, it seems like it’s only a matter of time before practically all of the content we consume is sent to us via the Internet. More
Though it might not be the first provider name that pops into your mind when you think about over-the-top (OTT) content, it appears as though Crackle might be on the precipice of becoming a strong force in the space. More
The concept of being able to watch your favorite television shows on whatever device you want wherever you happen to be is certainly alluring.
But the technology is not quite available yet. The reason could be that companies are still grappling with how to make their TV Everywhere initiatives profitable, suggested Melani Griffith, vice president at Penthera. Griffith recently spoke at Next TV Summit San Francisco, where she was joined on stage by other prominent figures in the digital media industry.“Nobody’s interested in doing this if nobody can make money,” she said, adding that “it’s just going to take some time” to figure out. More