It’s hard to believe that we’re about to turn the page on yet another year. As we approach 2015, let’s look once more at the 2014 cable industry happenings that will affect your business moving forward.
Here are the top three stories we heard about in 2014 that will likely have an effect on your business in 2015: More
There’s been a lot of buzz recently about many well-known television and cable channels—like CBS, HBO and Showtime—taking the leap into the world of over-the-top (OTT) content.
While these kinds of moves are certainly understandable as OTT allows channels to reach out directly to their customers and give them more options, it begs the questions as to whether these jumps will spell the end of the line for cable providers as we know them today. More
During the third quarter of the year, the number of U.S. broadband subscribers increased by more than 700,000 according to recent research by the Leichtman Research Group. More
Imagine there’s just one app that you want to load on your smartphone. The thing is, the app costs money. But you decide to fork over the few dollars anyway. Now, let’s say there’s just one television channel you want. There’s a problem: You can’t just buy that one channel. You’ve got to also pay for a host of other channels, too.
If you’re allowed to buy whichever apps you want, one at a time, why shouldn’t you be able to do the same with television channels? More
While they’re worth considering throughout the year, blessings should especially be counted at Thanksgiving time. With that in mind, let’s take a look at three things broadband providers have reason to celebrate: More
As a broadband company, you rely on your billing system to keep your doors open. After all, you need to have some means to collect the revenue you’re due. From time to time, particularly as technology evolves, you should take a good hard look at this fundamental business tool to determine whether it continues to satisfy your company’s needs. After you’ve done your due diligence and finally decide the time has come for an upgrade to your billing solution, here are three characteristics you should look for in a new system: More
Your business needs to collect revenue in order to remain financially viable over the long term. While there are certainly many businesses that rely on outdated methods of revenue collection, many companies across all verticals have embraced innovation and deployed cutting-edge billing software in order to bring efficiencies to their front office.
If you’re frustrated with your current billing system and are considering whether it might be time for you to make a change, consider these three statements as you search for a new solution: More
These days, thanks to the evolution of technology, customers have grown to expect an increasingly customized experience whenever they open their wallets.
For decades, if customers wanted cable, their choice was simple: They’d simply select the services they wanted and pay for them at the end of each month after receiving the appropriate bill. More
After a long day of work, sometimes all you want to do is head home and relax in front of the television for the rest of the night. But for many Americans, it can be hard to set aside enough cash to pay the cable bill each month—particularly in today’s difficult economic climate. More
Though the technology is still experiencing growing pains, TV Everywhere—the concept of allowing pay-TV users to view full-length programming on connected devices after authenticating their accounts—is a service that customers have grown to expect.
According to recent research by Viacom, an impressive 98 percent of customers say TV Everywhere adds value to their subscriptions. What’s more, two-thirds of those customers said the service adds “a lot” of value. More
